Beerwolf Merch

In 1983, big-name beers were spending hard to advertise around beer-buying holidays like Memorial Day, July Fourth, and Labor Day. The then young and fledgling Silver Bullet label wanted to own a holiday, but had to pick a less beer-centric one where they could afford to make their campaign dollars go farther and so they picked... Halloween. Yes, Halloween. Enter the BeerWolf - the hard-partying cousin of the werewolf who loved pounding beers at Halloween parties. Surprisingly, he was a hit and helped sell more beer. He was so popular, that he didn't go into hibernation after the calendar changed and actually started showing up for other holidays, events, and for no real reason at all. Here's to you, you crazy beer-drinking bastard.

In 1983, big-name beers were spending hard to advertise around beer-buying holidays like Memorial Day, July Fourth, and Labor Day. The then young and fledgling Silver Bullet label wanted to own a holiday, but had to pick a less beer-centric one where they could afford to make their campaign dollars go farther and so they picked... Halloween. Yes, Halloween. Enter the BeerWolf - the hard-partying cousin of the werewolf who loved pounding beers at Halloween parties. Surprisingly, he was a hit and helped sell more beer. He was so popular, that he didn't go into hibernation after the calendar changed and actually started showing up for other holidays, events, and for no real reason at all. Here's to you, you crazy beer-drinking bastard.

Beer Wolf - Coors Light

BeerWolf 80S - VINTAGE RETRO STYLE

BeerWolf 70S - VINTAGE RETRO STYLE

The "BeerWolf 1983" design is a nostalgic tribute to the classic era of 1980s pop culture, encapsulating the unique blend of humor, fantasy, and a touch of rebellion that defined the decade. This design is centered around the fictional character "BeerWolf," a playful and somewhat mischievous creature that embodies the spirit of fun and party vibes associated with the 80s.

Beer Wolf

Beer wolf 1983

BeerWolf HALLOWEEN 80S - VINTAGE RETRO STYLE