Beyond Merch
Description: You're walking down the street when someone says, "Whoa, what an awesome shirt! Wait, Beyond Belief? Is that show back?" Then you have that awkward moment where you say, "yeah, not really... but there's this podcast that revisits the '90s world of fact and fict—hello?" and they've already walked away, but man it felt good for that first few seconds that someone complimented a shirt you were wearing for the first time in a while.
Description: Hello. My name is Dr. Mercurio Arboria, and I am the founder of the Arboria Institute. It has long been my dream to find the perfect way for people to achieve, simply, happiness. Contentment. Inner peace. These seem to be things that, strangely, elude us all — but it doesn't have to be that way. We at Arboria have found a path to achieve them. Beyond The Black Rainbow
Description: During the 'El Jefe' episode of Ash vs Evil Dead Recap, Ash is looking at a business card of someone named Lionel who has a shop called "Books from Beyond." After calling Lionel in regards to the Necronomicon Ex-Mortis, Ash is ready to hit the road and meet with him... the plot thickens. Or something.
Description: In the 1960s, Mercurio Arboria founded the Arboria Institute, a New Age research facility dedicated to finding a reconciliation between science and spirituality, allowing humans to move into a new age of perpetual happiness. In the 1980s, Arboria's work was taken over by his protégé, Dr. Barry Nyle, and into the black rainbow. Serenity Through Technology.
