Maximize Monday: Optimize Your Podcast for the Holidays
Hey Podcasters! We’ve been talking all about maximizing channels today and this one’s for you. The holidays are just around the corner so here are some tips on how to maximize your podcast for a super successful promotional season:
Shout outs on show
Of course your podcast is the best place to promote your TeePublic store! Consider slipping a line or two in about your current or upcoming holiday promotion during your show. It’ll ensure reaching the most of your audience and the more excited they hear you are about your merch the more excited they will be! Here’s a great example of a podcast shoutout from our of our partners at 2:15 and 36 minutes: http://talkfromsuperheroes.libsyn.com/55-resident-evil-the-final-chapter
The easiest way for your fans to access your show is through the show notes. Toss in your affiliate link to make sure it’s easy for your fans to go from interested to purchasing! Show notes are also a great way to improve your SEO (search engine optimization) and including your TeePublic backlinks contributes to this as well.
Mail lists are a great way to keep up communication with your fans. Use these to blast out sale announcements or new updates you’ve made to your merch store. Here you can include visuals to products as well as direct links, making it very easy for your listeners to purchase ASAP.
Social media posts
You never know who is checking you out on Facebook or Twitter. Posting about your merch store promotions on your social media helps spread the word as far as you can (and increase your sales while you’re at it!). You can also employ other cool social media tricks like live videos, daily feature posts, and more!
Theme your store around your podcast content
If you’re talking about anything movies/TV/comics/sci-fi/horror/video games/etc. TeePublic has tons of great designs that fit right in with the content of your podcast. Take a look through our site and build out collections in your store based around the topics your show will be covering during the holidays. Read more about the benefits of curation here: https://www.teepublic.com/blog/to-curate-or-not-to-curate-that-is-the-question
And don’t forget that your account manager is here to help you with all of this! Feel free to get in touch for help promoting this year’s holidays.