Tagging 101!


To make sure that your designs are being seen by as many people as possible, OPTIMIZE YOUR SEARCH TAGS! 

What, exactly, do we mean by that? Check out the below video tutorial to learn the basics, then scroll down to see our step-by-step example of how to tag this Stay Home design.

Now on to the example... Take a minute to look at the below design. How would you tag it?

"Stay Home" design by TeePublic designer lbergerdesign

Well, a good main tag for this design would be “homebody.”

For the supporting tags, reference the style, content, and theme of the design to come up with other relevant tags:

                    • Style: cute, kawaii, pastel
                    • Content: takeout, noodles, tv, playing cards, sparkle
                    • Theme: antisocial, introvert, night in, game night

Lastly, here are some overall DO & DON'T rules to keep in mind!



✅ Add a relevant and specific “Main Tag.” Main tags are weighted heavily in search. What one word would you absolutely need in order to describe your design? That's your main tag. For example, if your design is a watercolor of the Grand Canyon, your main tag should be "Grand Canyon."

🚫 Don’t use vague tags (like “gift”). 

✅ Use 6-15 total tags. “Supporting Tags” should be other keywords related to the design’s style, content, and theme. Using the Grand Canyon example, some supporting tags might include things like "hiking," "trails," or "watercolor."

🚫 Don’t use long, super-specific phrases (like “pastel kawaii cute tabby cat kitty”).

✅ Aim for mostly single word tags, but specific multi-word tags are good, too. Using the Grand Canyon example, a good multi-word supporting tag would be "national parks."

🚫 Don’t use unrelated buzzwords of any kind!

✅ STOP tagging when you run out of relevant words! MORE IS NOT ALWAYS BETTER. :)

✅ Use Titles & Descriptions that mimic the words customers might search. For example, if you have a design of a couch potato, "Couch Potato" would be a better title than "Lazy Spud." Lazy Spud is clever, but customers aren't searching for that term. In your description, you have more room for creativity. Describe the design with 1-2 sentences about what it is and who might like it. For example: “A lazy spud sitting on an old couch. Perfect for the couch potato in your life!”

🚫 Don't add redundant tags. Repeating the same word will hurt your search results. For example, if you've used the tag "cat," you don't need to also use the tag "cats" (or any other tags containing the word "cat"). Instead, aim for variety (like "tabby," "pet," and "meow”).

Still finding it hard to pick the right tags? Try thinking of it as if you were a customer searching the site to find a design like yours. What word or short phrase would you type in to find your design?

Now that you're a pro at tagging, you know what to do...

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