Cola Cards
Description: Jolt Cola was a carbonated soft drink produced by The Jolt Company, Inc. (later known as Wet Planet Beverages). The cola drink was created in 1985 by C. J. Rapp as a highly caffeinated beverage. It was targeted towards students and young professionals, stressing its use as a stimulant in a similar manner as energy drinks. Its slogan reads "All the sugar and twice the caffeine!"
Description: Jolt Cola was a carbonated soft drink originally made by The Jolt Company of Rochester, New York. From the outset, Jolt’s marketing strategy centered on the caffeine content, billing the drink as a means to promote wakefulness, including a slogan of “All the sugar and twice the caffeine.” The highly caffeinated beverage was targeted towards students and young professionals, stressing its use as a stimulant in a similar manner as energy drinks. Jolt Cola is featured in the 1995 movie ‘Hackers’ as the hosts of a pirate television broadcast claim to be sponsored by the beverage and advertise Jolt Cola as “the soft drink of the elite hacker.”
