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Yé-yé (French pronunciation: ​[jeje]) was a style of pop music that emerged from Southern Europe in the early 1960s. The term "yé-yé" was derived from the English term "yeah! yeah!", popularized by British beat music bands. The style expanded worldwide, due to the success of figures such as the French singer-songwriters Serge Gainsbourg and Françoise Hardy. Yé-yé was a particular form of counterculture, deriving most of its inspiration from UK or American rock and roll. Additional stylistic elements of yé-yé song composition include baroque, exotica, pop, jazz, and the French chanson.

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Serge Gainsbourg (French pronunciation: ​[sɛʁʒ ɡɛ̃sbuʁ]; born Lucien Ginsburg; 2 April 1928 – 2 March 1991) was a French singer, songwriter, pianist, film composer, poet, painter, screenwriter, writer, actor and director.

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