Gilera Merch
Description: A retro-style circular emblem featuring a racing motorcycle with a rider in the upper section and a vintage motorcycle with two riders in the lower section. Concentric bands of yellow, blue, and red form the background behind the silhouettes. The word 'GILERA' is prominently displayed in white text.
Description: Gilera was an Italian motorcycle manufacturer founded in Arcore, Italy in 1909 by Giuseppe Gilera. In 1935, Gilera acquired rights to the Rondine four-cylinder engine which was, at that time, the world's most powerful engine with 60 hp. After World War II, Gilera dominated Grand Prix motorcycle racing, winning the 500 cc road racing world championship six times in eight years. Facing a downturn in motorcycle sales due to the increase in the popularity of automobiles after the war, Gilera made a gentleman's agreement with the other Italian motorcycle makers to quit Grand Prix racing after the 1957 season as a cost-cutting measure. After withdrawing from competition, Gilera changed direction and began to focus on motocross and off-road.
