Hires Root Beer Merch
Description: Created by pharmacist Charles Elmer Hires in 1876, Hires Root Beer is considered the first commercially successful root beer. Introduced as a "root tea" at the 1876 Philadelphia Centennial Exposition, it was marketed as a wholesome, natural, non-alcoholic beverage. Hires revolutionized the industry with powdered extract kits for home brewing and aggressive national advertising, quickly becoming a household name. Despite being widely popular, Hires eventually faded from mainstream shelves due to years of corporate consolidation, leaving behind a legacy as an American soda that was popular both in root beer floats and on its own. This design is based on the 1974 rebrand that gave the root beer labels a more modern look.
Description: Hires Root Beer was created by Philadelphia, Pennsylvania, pharmacist Charles Elmer Hires. The official story is that Hires first tasted root beer, a traditional American beverage dating back to the colonial era, while on his honeymoon in 1875. However, historical accounts vary and the actual time and place of the discovery may never be known.
