Lightning Truck Merch
Description: White Motor Company was an American truck manufacturer based in Cleveland, Ohio, in existence from 1900 to 1980. The company started out manufacturing everything from bicycles to sewing machines, but after WWI, began focusing on trucks, selling off, or simply eliminating unrelated legacy lines. Not long after changing focus, the company was soon responsible for selling 10 percent of all trucks made in the U.S. Although White produced all sizes of trucks from light delivery to heavy semis, the decision was made after WWII to produce only heavy truck lines. White acquired several other truck manufacturing companies to grow the company post-Vietnam, but a series of unfavorable acquisitions and mergers left the company insolvent by 1980.
