Eastside Beer Magnet

The brewery did well in the 1930s and 1940s. It was a regional beer judging from where their cans have been dumped, mostly southern California and Arizona. Zobelein died in 1936 and his son took over the brewery. They introduced cans in 1937 choosing flat tops such as my can-of-the-month above. They sold Eastside Beer, Eastside Ale, and in 1939 introduced a premium beer called Luxury Extra Dry Pilsner. Eastside Beer remained their big seller however. (Eastside Ale cans are quite scarce and Luxury was never canned). They also canned Brown Derby Beer for Safeway stores in the 1930s.