I was listening to the great Invisibilia podcast from NPR on “the Secret Lives of Clothes” and they were discussing the power of clothes and a simple experiment where subjects say the color of a word they’re shown, but the word is the name of a different color. This proved pretty tricky for some folks, and I thought of this as a sort of simple mindfuck. Classic Helvetica font with the colors mismatched/reversed. Enjoy!
Tags: red, orange, yellow, green, blue