Reno Merch
Description: Harold’s Club was a casino established in 1935 by Harold S. Smith Sr. and his brother, Raymond. Soon afterward, their father, Raymond I. (“Pappy”) Smith (1887–1967), was appointed general manager and became the public face of the casino. Pappy Smith developed a marketing campaign that made the casino famous, using more than two thousand billboards across the United States advertising “Harold’s Club or Bust,” often written on a Conestoga wagon. By the 1970s, most of the billboards had been taken down because of the Highway Beautification Act. Harold’s billed itself as being both the world’s largest casino, and the first one in Reno, though we’re yet to see either verified anywhere.
Description: Harold's Club was a casino established in 1935 by Harold S. Smith Sr. and his brother, Raymond. Soon afterward, their father, Raymond I. ("Pappy") Smith (1887–1967), was appointed general manager and became the public face of the casino. Pappy Smith developed a marketing campaign that made the casino famous, using more than two thousand billboards across the United States advertising "Harold's Club or Bust," often written on a Conestoga wagon. By the 1970s, most of the billboards had been taken down because of the Highway Beautification Act. Harold's billed itself as being both the world's largest casino, and the first one in Reno, though we're yet to see either verified anywhere.
