Cereal Mascot Shorts
Description: There was no shortage of fictional bands releasing real music to cash in as pop came into its own in the late '60s and early '70s. Led by a breakfast cereal mascot, The Sugar Bears were one of these made-up groups that put out several singles on cereal boxes - yes, that was a thing. They released an actual LP called 'Presenting The Sugar Bears' that charted with the hit 'You Are The One,' as well as several singles to promote the record. The Sugar Bears were only active for one year, but earned their place in pop culture as the cartoon band that makes hit singles.
Description: Introduced in 1952, Frosted Flakes quickly became one of America’s most recognizable breakfast cereals. Originally called “Sugar Frosted Flakes,” it built on the success of Corn Flakes by adding a sweet frosting that made it a favorite with kids and families. Its popularity soared thanks to an enthusiastic tiger mascot who became a staple of American advertising. Over the decades, Frosted Flakes grew into a pop culture icon with countless commercials, spin-offs, and limited flavors. In the early ’60s, the cereal debuted in Japan as Cornfrost, later renamed the more playful Corn Frosty. This design is inspired by the bold Japanese branding of the early 1970s.
Description: Introduced by Post in 1967, Corn Crackos was a sweet breakfast cereal made from corn, oat, and soy flour. The box promised, "It's crackly when you crunch!!!" and featured a quirky red bird with a mod haircut and a cheerful British accent as its mascot. In TV commercials, the bird declared, "It crackles when you crunch... the whole family will go for these sweet twists of golden corn cereal... crackling with energy and crackling crisp!" Despite its memorable advertising and colorful mascot, Corn Crackos failed to catch on and disappeared from grocery shelves after just one year, becoming one of the more obscure cereals of the late 1960s.
