Skateboard Merch
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Description: Variflex Skateboards was started by the Losi brothers in 1977 but spent years struggling with an identity crisis as one brother pushed to produce pro-quality boards while the other pushed for mass-market products for sporting goods and toy stores. The mass-market direction seemed to be winning as you could find their boards just about everywhere in the early '80s and to their credit, they were much better than the competition in this space. Sure, they were a little heavier and the graphics were mostly dorky, but not in a cool way, but they were affordable, decent riding boards that ended being many kids' first skateboard.
