Thornbury Socks
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Description: Welcome to Thornbury Toast Bar, the aggressively specialised café Melbourne somehow hasn’t opened yet. Serving everything from buttered toast to an unnecessarily formal toast degustation, this fictional business is a monument to doing one simple thing and developing an entire brand strategy around it. Perfect for Thornbury locals, brunch enthusiasts, hospitality workers and anyone who suspects “artisan” occasionally means “cut diagonally.” Cool fact: Archaeologists discovered charred flatbread remains in Jordan dating back approximately 14,400 years, several thousand years before humans began farming.
