Rheingold Extra Dry Sticker

Rheingold Brewery was a New York state brewery which sold Rheingold Beer from 1883, holding 35 percent of the state's beer market at its peak. The company was sold by the founding Jewish American Liebmann family in 1963. According to The New York Times, "Rheingold Beer was once a top New York brew guzzled regularly by a loyal cadre of workingmen who would just as soon have eaten nails as drink another beer maker's suds." In 1966 it introduced Gablinger's Beer, one of the first reduced calorie beers, which was brewed using a process originated by chemist Dr. Hersch Gablinger of Basel, Switzerland.