Crown Zellerbach 1928 Sticker

In 1928, the Zellerbach Paper Company merged with the Crown Willamette Paper Company to form publicly-traded Crown Zellerbach Corporation. Headquartered in San Francisco, California, the company had assets of nearly $100 million, over 350,000 acres of timber, and paper mills throughout the Pacific Coast capable of producing 1,450 tons of paper daily. It expanded steadily throughout the '30s and substantially during the second world war, when European paper manufacturers no longer exported to the United States. In 1947, it started producing glossy, coated paper for high-end magazines. In the '50s, Crown Zellerbach was the second-largest landholder in the American West, and in the '60s, they diversified and expanded internationally.