Yipes! Stripes! 1960 Sticker

Known as the "Five Flavor Gum," Fruit Stripe was a fruit flavored chewing gum invented by James Parker in 1960. A character known as the Fruit Stripe Gum Man was used to promote the product; he was an anthropomorphic gum pack with limbs and a face. The Stripe Family Animals, which included a zebra, tiger, elephant, and mouse, were also used for advertising and featured in a coloring book and plush toys. However, the zebra, later named Yipes, outlasted the other characters to become Fruit Stripe's sole mascot. The advertising slogan, "Yipes! Stripes!" has often been used with this character, as he freaks out about the striped gum. Wrappers contained temporary tattoos of Yipes engaging in a variety of athletic endeavors.