Goebel Beer T-Shirt

Goebel Brewing Company was a brewing company in Detroit, Michigan from 1873 to 1964 eventually acquired late in its existence by Stroh Brewery Company. The beer was locally popular in Detroit from the company's inception, but grew in popularity and was eventually available in many states for a brief period in the 1940s, with an ad campaign in Life magazine that featured restaurant ads from many famous eateries around the country using Goebel beer as an ingredient. The beer, billed as a "light lager", was golden in color, and was noticeably drier than most everyday beers of the era. Their longtime mascot was a bantam, called Brewster Rooster, who wore attire with Goebel's logo, and the beer was a long-time sponsor of Detroit Tigers baseball.