Circa 1949 T-Shirts
Description: “We have already been housed, now we will house them. Buy the immigrant housing loan bond immediately.” (Hebrew.) Israel poster, circa 1949. Published by Amidar, the National Society for Housing Immigrants in Israel. Designed by Gerd Rothschild, ROLI Studio. Public domain, via PPPA. Gerd Rothschild (1919-1991) was born in Berlin. He made Aliya in 1933 and studied at the Bezalel Academy in Jerusalem. With Ze’ev Lipman, he co-founded the ROLI Studio. The poster was part of a campaign to address the acute housing shortage for new immigrants to Israel. Using a variety of graphic design tools, I created a restored and enlarged reproduction of this historical Israeli poster, based on a rare photo of the original poster in an archive.
