Harvard Export Beer Tank Top

In January of 1898, a stockholders meeting was held where New York interests who recently gained control of a majority in shares were represented. One of the decisions made at the meeting was to change the brewery's name to the Harvard Brewing Company in order to distinguish the concern from other Consumers' Brewing Companies in Chicopee, Massachusetts and in New York state. Another change was in personnel, with the addition to the office leadership of Ward B. Holloway who previously worked for the Rochester Brewing Company. Later in the year, Holloway took over the position of secretary and general manager from John Coffey while within a few years, John Joyce was dropped down to vice president.