Cambridge Analytica Tapestry
Data Mining Tapestry
designed and sold by MindsparkCreative
Cambridge Analytica was a British political consulting firm which combined data mining, data brokerage, and data analysis with strategic communication for the electoral process. It was started in 2013 as an offshoot of the SCL Group. The company was partly owned by the family of Robert Mercer, an American hedge-fund manager who supports many politically conservative causes. The firm maintained offices in London, New York City, and Washington, DC. CEO Alexander Nix has said CA was involved in 44 US political races in 2014. In 2015, it performed data analysis services for Ted Cruz's presidential campaign. In 2016, CA worked for Donald Trump's presidential campaign as well as the Leave.EU-campaign for the United Kingdom's referendum on...
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