The Lox Merch
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Description: Ruff Ryders Entertainment is an American hip hop record label and management company founded by siblings and record executives Joaquin "Waah", Darrin "Dee" and Chivon Dean in 1988. It operated as a subsidiary of Universal, and distributed by Interscope Records, with Def Jam Recordings serving as the distributor for DMX albums. The label went on to launch the careers of several successful artists such as their flagship artist DMX, Eve, The LOX, Drag-On, MC Jin, producers Dame Grease and the Deans' nephew, Swizz Beatz among others. The Ruff Ryders namesake also referred to a loose-knit hip hop collective composed of the core signees of the label.
