Fedmart 1954 Pillows
Description: FedMart was a chain of discount department stores started by Sol Price, who later founded Price Club. It was originally a discount department store open to government employees, who paid a membership fee of just $2 per family. FedMart’s first location in San Diego, California was in a converted airport hangar and the store’s first year was highly successful, exceeding all expectations. Over the next 20 years, FedMart grew to include 45 stores in a chain that generated more than $300 million in annual sales and expanded to several states in the Southwest United States with many locations being previous White Front or Two Guys stores.
Description: FedMart was a chain of discount department stores started by Sol Price, who later founded Price Club. It was originally a discount department store open to government employees, who paid a membership fee of just $2 per family. FedMart's first location in San Diego, California was in a converted airport hangar and the store's first year was highly successful, exceeding all expectations. Over the next 20 years, FedMart grew to include 45 stores in a chain that generated more than $300 million in annual sales and expanded to several states in the Southwest United States with many locations being previous White Front or Two Guys stores. Price later sold two-thirds of the chain to Hugo Mann, a German retail chain, and in 1975 and was forced out.
Description: A clean, minimalist vintage retail logo featuring the bold “FedMart*” wordmark in a distressed beige tone, paired with the tagline “America’s Greatest General Store.” The simple, utilitarian design reflects the mid-century modern aesthetic of 1950s American retail branding, evoking trust, accessibility, and community-focused commerce.
