Graphic design for tshirt depicting a bull's silhouette. This iconic symbol became sinonimous with Spain thanks to a billboard. In 1956, Osborne wanted an ad campaign to promote its Brandy de Jerez. Designer Manuel Prieto came up with a simple but effective design: a silhouetted black bull with the words "Veterano Osborne" (English: Veteran Osborne) stenciled on it.