Description: Huruf a direct translation from the Arabic text which was later adapted in the Malay language; the brand prides itself on the bold and powerful nature of text. The logo borrows from the Arabic Tsã , representing the image of burning incense. Like the glowing ember, representing the passion of the brand, the three dots symbolises the beginning, the middle and the end - The Cycle of Impermanence.
Description: Huruf a direct translation from the Arabic text which was later adapted in the Malay language; the brand prides itself on the bold and powerful nature of text. The logo borrows from the Arabic Tsã , representing the image of burning incense. Like the glowing ember, representing the passion of the brand, the three dots symbolises the beginning, the middle and the end - The Cycle of Impermanence.