The 'Madness' graphic inspired by the collegiate basketball tournament that annually takes places. This design features 5 university logos that have been flipped to make it look as if Unknown Prodigy was the college being represented.
The brand's mascot which is inspired by the kid in all of us. He is here to remind us to face everything with optimism and confidence. Throughout the year, the Kid will be dressed in different costumes.
The Icon logo is supposed to convey that anyone can be a prodigy. That is why I decided to go with a silhouette; you don't need to a be certain gender, race, age or look a certain way to share you talent with the world and express yourself!