Hats
Description: Minimalist editorial typography poster exploring the decline of middle-class aspirations after 2019. Reflects the evolution of economic survival through elegant visual hierarchy and subtle emotional tension. What once represented ambition and attainable luxury — owning a Porsche — gradually shifts toward modest practicality with a Dacia, ending in the raw necessity of simply having enough money to eat. The design uses refined high-contrast serif typography inspired by luxury fashion editorials and Swiss graphic design, combined with restrained red strike-through gestures symbolizing fading aspirations and changing priorities. Clean, understated, socially observant, and emotionally resonant without becoming overly literal or kitsch.
Description: I was looking for a photoshop t-shirt idea, with the blank art board. I tried to draw something, I delete it, tried again and after several tries I felt frustrated and took the eraser tool as an act of rage and erased everything (at least, I didn't send the computer to the ground). But, as we know, when things don't go right, you should turn left, and voilá (sometimes you need to see beyond funnel vision). Hope you like it!
