Fm Merch
Description: WQXM 97.9 was a 56,000-watt FM stereo radio station that went on the air in December 1967 from studios at the tower site at 8320 Starkey Road in Seminole. The station was owned by FM Enterprises. Inc., and initially aired a classical music format, which was dropped in 1969 to make way for an elevator music format promoted as Stereo 98. A new transmitter boosted power to 100,000 watts in 1973. Plough Broadcasting acquired WQXM in 1975 and a few years later, the elevator music format was out, an AOR format was in, and the station was rebranded as 98 Rock. This design comes from the 1980 brand update, which was a common sight throughout the Clearwater/Tampa area on billboards and bumper stickers.
Description: For nearly two decades in Dallas, a strange, winged elephant creature could be found on car windows, billboards, and the t-shirts of self-proclaimed “Zoo Freaks.” The creature was part of the logo for Dallas radio station KZEW, a station that provided the rock ’n’ roll soundtrack for a generation of locals in the post-Woodstock '70s. KZEW was a pioneer on the FM dial when there were few rockin' FM stations and those that did exist played out tranquilizing music for doctors’ offices. Life at KZEW was a zoo in itself. It was kind of like the Smothers Brothers on LSD had taken over a major broadcast facility, right in the heart of the Bible Belt. The jocks let loose with a diverse blend of rock music and didn't make use of a rigid playlist.
