After Dark Mug

After Dark was an entertainment magazine that covered theatre, cinema, stage plays, ballet, performance art, and various artists, including singers, actors and actresses, and dancers. First published in May 1968, the magazine succeeded Ballroom Dance Magazine. In the late 1970s Patrick Pacheco assumed the editorship from William Como and strove for a time to make the magazine a more serious critical monthly with a greater emphasis on quality writing, abandoning color printing inside and reducing photos to a few inches square. This was a reaction to William Como's "eye-candy" thrust, but sales were low and in 1981 Louis Miele replaced Pacheco at the helm and returned the magazine to the full-color format with plenty of skin on show.