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For the most part, this is the House of Swag for Mextasy, Tex[t]-Mex, Eyegiene/Eyegasm, and Technosexualities--projects by SoCal Prof, Wm. Nericcio.
San Diego, California

Hats

A Touch of Genius -- A 2024 #Mextasy Homage Design Hat
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Description: A loving limited edition tribute to the genius that was the collaborative team responsible for the 1958 classic Touch of Evil. Orson Welles, Charlton Heston, Russell Petty, Zsa Zsa Gabor, Marlene Dietrich ... I could go on and on. This design incorporates two Italian vintage lobby cards--the pinnacle of #mextasy and #textmex amazingness.

Tags: chicana, chicano, hispanic, latina, latino
Luchador Mextasy #7 Hat
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Description: Produced for an exhibition at Iowa State University, but never distributed, a limited edition EL SANTO #mextasy poster to adorn your walls (and haunt your fantasies!). 25 copy limited-edition print run on glossy archival stock, shipped, folded once, via USPS media mail. Shipped signed and numbered by the artist, or not, as shown … just let me know what you prefer via email to memo AT sdsu DOT edu ➡️ #luchador #luchalibre #mexicancinema

Tags: chicana, chicano, lucha libre, luchador, mexico

Luchador Mextasy #7 Hat

$18 $23

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Mextasy in Texas, 2024 Hat
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Description: Banner test printing

Tags: chicana, chicano, latinx, mexican

Mextasy in Texas, 2024 Hat

$18 $23

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Male Gaze Revisited Hat
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Description: MALE GAZE REVISITED or L.M. NOT INVITED! Cultural Studies maven, Laura Mulvey, critical theory's conceptual imagineer, she who deciphered the vagaries of the male gaze, is exiled from this movie theatre as Salma Hayek, here sampled from a series of adult beverage ads, holds court semiotically front and center for a gaggle of male admirers. Mextasy maintains that the hidden spectator must always be outed and this cautionary semiotic allegory outs the visually fixed perps in living black and white. Limited edition print, signed and numbered, on glossy archival stock paper. Mailed flat, folded once. Surprise gifts (stickers, posters, etc) included with each order!

Tags: male gaze, feminism, gender

Male Gaze Revisited Hat

$18 $23

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THE PALE VOYEUR Hat
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Description: The Voyeur is a graphic that dates back to Monday, July 18, 2011. Originally produced for a presentation in San Antonio, Texas. Like most of the Textmex/Mextasy project, this particular digital manipulation focuses on the eyes of the spectator--consumers of Mexican stereotypes for the better part of their lives, they are here revealed, denuded, exposed. The graphic is composed mainly of three 'found' graphic pieces featuring a handsome anglo watcher, Salma Hayek, and Alfonso Bedoya (from a TREASURE OF THE SIERRA MADRE screengrab). This 11x17 inch limited edition print is delivered signed, folded once, shipped via media mail.

Tags: hispanic, chicano, textmex, mexico, latina

THE PALE VOYEUR Hat

$18 $23

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HOLLYWOOD "LATIN LOVER" GILBERT ROLAND, AKA LUIS ANTONIO DÁMASO DE ALONSO DECEMBER 11, 1905 – MAY 15, 1994 Hat
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Description: GILBERT ROLAND was born Luis Antonio Dámaso de Alonso on December 11, 1905. Let's let Wikipedia take over: "He was born Luis Antonio Dámaso de Alonso in Ciudad Juárez, Chihuahua, Mexico, and originally intended to become a bullfighter like his father. When the family moved to the United States, however, he became interested in acting when he was picked at random for a role as an extra. He chose his screen name by combining the names of his favorite actors, John Gilbert and Ruth Roland. He was often cast in the stereotypical 'Latin Lover' role. Roland's first major role was in the collegiate comedy The Plastic Age (1925) together with Clara Bow, to whom he became engaged. Limited edition print -- 25 sales and it comes down forever!

Tags: gilbert roland, mexico, hollywood, mexican golden age
Super Secret T-Shirt Only Used by the Subterranean Postal Agents of W.A.S.T.E. Hat
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Description: Do you dare out your association with the subterranean couriers of alternate universe postal services! Time will tell!

Tags: post office, mail carrier, mailman, postal worker, postman
Bilingual Bicultural By Myself Hat
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Description: A #mextasy throwback t-shirt, San Antonio, 1988

Tags: mexican american, chicanx, mexican, mexico, chicano

Bilingual Bicultural By Myself Hat

$18 $23

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Eyegiene 2022 Hat
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Description: New limited edition #eyegiene design! Only 25 items will be sold and then, "poof," no more! Want to know more about the #eyegiene project? Go to http://eyegiene.sdsu.edu

Tags: eyes, seeing, eye, vintage, photography

Eyegiene 2022 Hat

$18 $23

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Mextasy: Pachuca Power Hat
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Description: Limited edition of 25 in all categories--part of the traveling Mextasy Circus of Desmadres by Guillermo Nericcio Garcia.

Tags: chicana power, chicana

Mextasy: Pachuca Power Hat

$18 $23

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Mextasy: Viva La Huelga! Hat
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Description: Limited edition of 25 in all categories--part of the traveling Mextasy Circus of Desmadres by Guillermo Nericcio Garcia.

Tags: chicana power, united farm workers, chicana, union, union pride

Mextasy: Viva La Huelga! Hat

$18 $23

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Beware the Bandit--A mextasy limited edition print Hat
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Description: Limited edition of 25 in all categories--part of the traveling Mextasy Circus of Desmadres by Guillermo Nericcio Garcia.

Tags: chicano, chicana, mexico, mexican
Classic Mextasy Hat
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Description: Limited edition of 25 in all categories--part of the traveling Mextasy Circus of Desmadres by Guillermo Nericcio Garcia.

Tags: cinco de mayo, mexican, mexicano, fiesta

Classic Mextasy Hat

$18 $23

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Mextasy at the British National Museum Hat
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Description: Limited edition of 25 in all categories--part of the traveling Mextasy Circus of Desmadres by Guillermo Nericcio Garcia.

Tags: chicana, chicano, mextasy, chicano art
Mextasy Vintage Lucha Libre Edition Hat
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Description: Limited edition of 25 in all categories--part of the traveling Mextasy Circus of Desmadres by Guillermo Nericcio Garcia.

Tags: mexican, wrestling, luchador, mexico
Mextasy: The Devil Made Me Do It Hat
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Description: Limited edition of 25 in all categories--part of the traveling Mextasy Circus of Desmadres by Guillermo Nericcio Garcia.

Tags: chicano, chicana, mexico, mexican, latinx
Mextasy Limited Edition Design: Viva La Raza Unida Party Hat
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Description: Limited edition of 25 in all categories--part of the traveling Mextasy Circus of Desmadres by Guillermo Nericcio Garcia.

Tags: latinx, chicana power, chicano
Medieval Hare Hat
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Description: A limited edition homage to warrior bunnies everywhere! Original image provenance: Vincent of Beauvais, Speculum historiale. France, c. 1295. Boulogne-sur-mer, Bibliothèque municipale, ms. 130 II, f. 319v.

Tags: medieval rabbit, vintage bunny, medieval hare, hipster, hipster hare

Medieval Hare Hat

$18 $23

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Jo Raquel Tejada in The Doctor Calls Hat
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Description: Still yet another rasquache print from the addled imagination of Guillermo Nericcio García. Part of the Mextasy Cic

Tags: chicano clothing, chicano, mexican, mexico, mexican pride
Mextasy! Zapata's Doppelgänger Hat
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Description: limited edition Mextasy print! What's Mextasy? Go here: http://mextasy.blogspot.com

Tags: mexican revolution, zapata, mexico

Mextasy! Zapata's Doppelgänger Hat

$18 $23

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Crow with Book Hat
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Description: Limited Edition Print of a classic engraving featuring a bibliophile crow (or is it a raven?) perusing his favorite book ... 25 copies sold then retired

Tags: bibliophile, book lover, bookworm, engraving, library

Crow with Book Hat

$18 $23

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Viva Xicanx Hat
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Description: Show off your styling next-generation Chicana/o/x title to the world! c/s

Tags: chicana, chicano, xicana, xicano, latinx

Viva Xicanx Hat

$18 $23

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Bordertown Drive-In Rasquache Mextasy Hat
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Description: Now you can wear the glorious memory of the Bordertown Drive-In, Laredo, Texas, on your chest--a visual dose of lovely nostalgia for all South Texas lovers of public cinema and clandestine, outdoor drinking! This is a limited-edition #Mextasy design--when 50 are sold, I am closing up the design! More info on Mextasy, the traveling circus of desmadres/pop-up gallery exhibition? Go to: http://mextasy.blogspot.com

Tags: chicano, chicana, latinx, tejano, texmex
Limited Edition Mextasy María Félix Products Hat
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Description: The Mextasy traveling Circus of Desmadres will sell only 50 of these various objects, artifacts, curios, tchotchkes, etc--they feature that angel (and devil) of the Mexican Golden Age of Cinema... more? http://mextasy.blogspot.com

Tags: mexican cinema, mexican, latinx, chicana, chicano
Eyegiene Camera Design Hat
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Description: A new bit of swag to support the ongoing evolution of EYEGIENE!

Tags: visual culture, semiotics, eyegasm

Eyegiene Camera Design Hat

$18 $23

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Chicano Moratorium Homage Hat
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Description: A limited edition printing--only 25 copies of each item will be sold. This is a Mextasy homage to the Chicano Moratorium, 1971. Credit for the photography? @veteranas_and_rucas on instagram https://www.instagram.com/veteranas_and_rucas/?hl=en From their original posting: "A group of Chicanas raising their fists during the Fresno Chicano Moratorium against the Vietnam War. Photo taken on April 3, 1971. Photo courtesy of: Raul Ruiz (photographer and co-editor of La Raza Newspaper & Magazine). Heads up! I want to recommend a new documentary @brownbuffaloproject that talks a lot about this time, focusing on the life and struggles of Chicano civil rights activist and lawyer Oscar Zeta Acosta (aka the Brown Buffalo). It airs Fr...

Tags: chicanos, chicano activism, latinx, latino, chicano moratorium

Chicano Moratorium Homage Hat

$18 $23

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New Film Frame SDSU Press Logo Hat

Description: Alternative design of the heralded SDSU Press logo!

Tags: swag, brand, press, logo, sdsupress

New Film Frame SDSU Press Logo Hat

$18 $23

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MALAS Transparent Logo (Alternate) Hat
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Description: An Alternate Look for our http://malas.sdsu.edu program logo.

Tags: liberal studies
Classic MALAS Logo Hat
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Description: A variant design logo for the Master of Arts in Liberal Arts and Sciences at San Diego State University.

Tags: american studies, ethnic studies, social justice, cultural studies

Classic MALAS Logo Hat

$18 $23

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MALAS: The Master of Arts in Liberal Arts and Sciences at San Diego State University Hat
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Description: Now you can festoon your favorite products with the logo for California's most innovative Cultural Studies program--MALAS!

Tags: cultural studies, interdisciplinary studies, american studies, ethnic studies
San Diego State University Press Logo T-Shirt! Hat
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Description: A glorious t-shirt commemorating the West Coast's most dynamic, eclectic, and innovative University Press: SDSU PRESS!

Tags: press, university press, sdsu, san diego state university, san diego state university press
Zoot Suit Original Cast Mextasy Homage Hat
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Description: A new graphic from the circus of desmadres, Guillermo Nericcio Garcia's and William Nericcio's #mextasy cavalcade of semiotic wonders. Limited edition product--only 25 copies of each item will be sold. The photograph utilized here is from the late great Los Angeles theatre photog, Jay Thompson!

Tags: mexican american, chicano, chicana, pachuco, pachuca
Andy Warhol Meets El Chapulin Colorado Hat
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Description: Yet another t-shirt confabulation from the addled minds of Guillermo Nericcio García and William Nericcio (sometime Mextasy troublemaker; sometime English Professor @SDSU). Limited edition--when the 50th t-shirt sells, poof, it's our t of here!

Tags: el chapulin colorado, andy warhol, textmex, mextasy
Richland College Mextasy Poster Hat
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Description: Commemorating my visit to Dallas/Fort Worth for Mextasy, February 2015.

Tags: textmex, texas

Richland College Mextasy Poster Hat

$18 $23

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Get a haircut! Peludo! Hat
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Description: Now walk around with the latest, coolest, haircuts on your chest--wear them to the stylist and say "Give me the Tiburón."

Tags: barber, hair, haircut, stylist

Get a haircut! Peludo! Hat

$18 $23

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hyperbole books (alternate) Hat
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Description: An alternate design for the Hyperbole Books line of SDSU Press swag! http://hype.sdsu.edu ... "Buy the Hype!"

Tags: hyperbole, hyperbolebooks, hype, books

hyperbole books (alternate) Hat

$18 $23

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